Pretend that you are the CEO of Meta4 Labs. While the company used to be known for its innovation, producing multiple new products annually and owning a number of important utility patents, you’re concerned because only a couple of new products were developed in the past year. You want to turn this around. You’re free to suggest whatever turn-around you want, and you can make up the details as you communicate a change message to kick off the company retreat and outline a change communications plan based on the change models, the executive coach’s advice, and Duarte’s principles of spellbinding presentations. Use business writing (single-spaced, liberal use of headings, bullet points, and charts/graphs/graphics as appropriate). Length should be around 500 words. Words in tables, etc count.

Learning Objectives Supported: 3c

Business Communication
Order Description
Case Study:

“The Third Battle of Bull Run: The Disney’s America Theme Park (B)”
Purpose:
The purpose of this assignment is to read a case study and identify the most significant business problem the company faced while assessing the various types of organizational communications used to manage the problem.
Assignment:
Your task is to read the case study, and after careful analysis,
formulate a succinct response that is no longer than two double-spacedtypedpages. You must also include
a title page and separate reference page.
Your response must include a clear identification of the most significant business problem facing Disney,
prompting the public statement.
Remember this is your educated opinion which
must be supported with
evidence. You may find the evidence needed in the case study,
but you may also use credible external sources.
In addition, your response must
assess the various types of organizational communication
Disney used to manage the problem.
Examine the different audiences/constituencies and determine how
the message differed or would have differed.
It is important that your paper has the three
sections
—
introduction with a thesis
,
body with support for the thesis, and a conclusion.

Business Communication
Order Description
Case Study:

“The Third Battle of Bull Run: The Disney’s America Theme Park (B)”
Purpose:
The purpose of this assignment is to read a case study and identify the most significant business problem the company faced while assessing the various types of organizational communications used to manage the problem.
Assignment:
Your task is to read the case study, and after careful analysis,
formulate a succinct response that is no longer than two double-spacedtypedpages. You must also include
a title page and separate reference page.
Your response must include a clear identification of the most significant business problem facing Disney,
prompting the public statement.
Remember this is your educated opinion which
must be supported with
evidence. You may find the evidence needed in the case study,
but you may also use credible external sources.
In addition, your response must
assess the various types of organizational communication
Disney used to manage the problem.
Examine the different audiences/constituencies and determine how
the message differed or would have differed.
It is important that your paper has the three
sections
—
introduction with a thesis
,
body with support for the thesis, and a conclusion.